By John Alexander
One of the biggest challenges for search engine marketers,
after they have built their SEO skills up and can
achieve optimal rankings for competitive keyword phrases,
is simply this. So often, we seem to have a limited
approach to SEO and SEM. Possessing a good SEO skill
set is the beginning of changing your online business,
but where some students tend to labor is exactly what
to do with their newfound knowledge.
This is the first in a new series of articles I am
writing about how you can do things differently and
use your search engine marketing skills for a variety
of useful purposes to make an impact on your online
business or your client's business. There is no need
to "think outside of the box" once you realize
that your SEO skills have just eliminated the box.
A few Tips to Get Started Positioning Your Web Site
for a Media Blitz in Real World News.
Before we get started with some tips, we need to
make sure we understand the essence of what news is
and how SEO applies to working with news. In Part
2 of this article, we will be sharing some tips for
creating a media blitz and brainstorm for your own
fresh angles to expand the impact of your stories.
One of the things to remember when you are working
with news is that search engine robots love fresh
content and by the very nature of news, it is constantly
changing or being updated. Search engines already
understand that news is meant to be syndicated across
many different Web sites.
