By John Alexander

How important is local search engine marketing to you?

From a new whitepaper written on the topic of local search in the lodging industry, we learn the following:

"Local Search Engine Marketing might be described as any search that is made with the goal of finding something in a specific geographic location."

"When it comes to performing localized searching, it is estimated that between 30% to 40% of all searches are made with local intent. However, did you know that within the lodging industry, nearly ALL searches are made with local intent?"

"If where you are located, is important to what you do, then it is key to understand how to maximize your businesses presence in local search performance and optimize it for best performance," says Mary Bowling of Blizzard Internet Marketing in a brand new special 2007 report on local search marketing for the "lodging industry."

Introducing Mary Bowling:

Mary Bowling of Blizzard Internet Marketing, is also one of our respected chat moderators who teaches students various SEO skills in our online weekly instructional chats at the Workshop Resource Center and Online Web Training.
Mary, has her Advanced SEO certification of Skills from Search Engine Workshops and has also attended our Ultra Advanced SEO Symposiums.

From time to time, we like to offer our readers free special reports written by qualified people who are in the SEO industry. We thank Mary for making this special report available to our readers.

This whitepaper is a 34 page illustrated pdf that is chocked full of excellent advice on local search marketing specifically related to optimization for the lodging industry.